Originally Published to Healthcare Business Review
Good data always matters, but in healthcare, it has the power to improve the standard of care. Yet challenges such as changing patient information, duplicate records, and manual data entry errors complicate data management—factors that can hinder care, operational efficiency, and regulatory compliance.
Approximately 2-4% of contact data becomes outdated each month, making it easy for inaccuracies to accumulate over time. With millions of patients’ records in motion, keeping them accurate requires a dynamic and proactive approach. Data cleansing and validation play an essential role in this mission, helping healthcare providers effectively manage the complexities of patient records, particularly as digital transformation accelerates in the industry.
The drive for accurate data management has led to initiatives like Project US@, which creates standards for patient address data across healthcare providers. Launched by the Office of the National Coordinator for Health Information Technology (ONC), Project US@’s goal is to enhance interoperability and patient matching across different systems. Standardization is critical to healthy data and is driving greater focus on data cleansing and validation. Today’s seamless data tools are playing an important role in ensuring healthcare providers can make continued strides toward a more reliable, efficient, and patient-centered future.
Addressing the challenges of patient data management
Patient records are continuously evolving datasets. Data is subject to frequent updates as patients relocate, change contact details, or transition between healthcare providers. Errors in data, such as even slight variations in addresses or misspelled names, can cause duplication and fragmentation, creating risks of misidentification or lost records. These data inconsistencies can delay treatments, introduce errors in care delivery, and complicate billing processes.
Through data cleansing, healthcare providers streamline these processes by identifying and resolving discrepancies. Data validation ensures that only accurate, standardized information enters the system in the first place. These tools support the primary goal in managing patient data: ensuring that each entry uniquely identifies a single patient.
How data cleansing and validation improve patient matching
Without a unified standard for patient identification, healthcare providers rely on shared data points, like names, dates of birth, and addresses, to ensure patient records are correctly linked. Yet even minor differences—such as abbreviations in address fields—can prevent a system from recognizing that records refer to the same individual.
Data validation tools, especially those aligned with Project US@ guidelines, offer a solution by enforcing standardized formats for patient addresses. In validating and formatting data according to the latest USPS® guidelines, providers minimize the chances of duplicate records or mismatches. Melissa’s validation tools, for instance, verify addresses as they are entered during patient registration, standardizing information to reduce the risk of discrepancies. This process supports accurate patient matching, improves interoperability, and mitigates administrative burdens tied to data discrepancies.
Enhancing the completeness of patient data
Incomplete records pose another unique challenge for healthcare providers. Without complete patient information, healthcare teams risk making decisions based on partial data, which can lead to suboptimal treatment plans. Data enrichment services remove this gap, appending missing information such as updated addresses or phone numbers from verified databases.
With enrichment as part of data management strategy, healthcare organizations build a more comprehensive view of each patient, supporting continuity of care and timely follow-up. This approach also aids in predictive analytics, allowing providers to identify patterns in patient behavior or medical needs that can inform preventive care.
Ensuring long-term data quality in patient management
Patient well-being and operational efficiency depend heavily on sustainable data integrity—even as managing patient contact data involves significant challenges due to the sensitive nature of the information, the complexity of healthcare systems, and stringent regulatory requirements. With tools that verify data at the point of entry and perform periodic maintenance, healthcare organizations can ensure that patient records consistently remain accurate, complete, and accessible. This continuous approach to data quality not only enhances patient safety but also enables healthcare providers to respond quickly to data challenges in an ever-evolving digital landscape.
About Melissa
Powering clean customer data for 40 years, Melissa is the Address Expert. Providing address validation, address autocomplete, and geo-verified address data for 240+ countries, Melissa supports global businesses with its offices in the U.S., U.K., Germany, India, Singapore, and Australia. Melissa’s suite of data quality, ID verification, and location data tools and services drives better decision-making, reduced costs, increased efficiency, and improved compliance. Our APIs, CRM and ecommerce integrations, and online tools help Melissa’s 10,000 customers worldwide process billions of addresses daily, fully capitalizing on the business value of customer data. For more information, visit www.Melissa.com or call 1-800-MELISSA (635-4772).
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