Do you know how accurate your company’s data is? How much bad data is costing your organization? How you can get a single, complete view of your customers? Data quality today is a bottom-line issue that businesses must address to stay competitive. To help business managers and executives, marketing professionals, and other non-tech personnel understand what data quality is, and why it’s important – we outlined 7 data quality principles in a convenient and easy-to-follow format.

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