Your contact data is perhaps your organization’s most valuable asset. But how good is your data?
At least 25 percent of most companies’ data is probably inaccurate, according to industry analyst Gartner. Bad data is likely caused by the fact that contact data is always in flux – as people move, get married, retire or pass away. This poses a tremendous challenge when migrating data from different sources. You might be introducing bad data into your data systems without even knowing it.
With this in mind, there are ways to improve the quality of your data. Melissa Data and EXTOL International Inc., a provider of business integration software and services, teamed up to help business users easily clean and enrich their customer contact information during the data transformation process. The deal eliminates the need for separate data quality resources – ensuring users have the most accurate data around before it enters the enterprise system.
In this webinar, learn how to correct, clean, update, and complete your contact data to improve customer communications, increase marketing ROI, and create better opportunities for growth.
During this webinar, learn how to:
- Verify your customer records are deliverable
- Connect a name to a corresponding address, email or phone data
- Add missing data to complete contact records
- And more!
Webinar airs June 24th at 1 pm EST.