Big Data May Turn Data Quality on Its Head

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By Elliot King

Big data has emerged as a big issue for organizations both large and small. The idea of being able to capture and assess huge amounts of data, as well as use a vast new array of data types including unstructured and semi-structured data, has led to a kind of religious fervor. Analyzing big data will undoubtedly lead to better outcomes–or so the thinking goes.
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