Data Appending: Dive Deeper

Blog Administrator | Uncategorized | , , ,

The need to append a prospect or customer data file with third-party data is a necessity for most intelligence-driven marketers. Missing data, stale or inactive files, data kept in silos within enterprises, inaccurate data entry- all of these “sins” can creep into the database and wear down the success of prospect and customer engagement initiatives. Depending on the application, such data mishaps can even undermine a brand.Read More