The People You Should Care About Most

Melissa Team | Address Quality, Analyzing Data, Analyzing Data Quality, Data Quality | , , , , ,

By Elliot King

This goal should be a no-brainer. When a customer interacts with your organization, your point-of-contact personnel should have accurate information about your products and services and about the person especially in the case of a repeat customer. When front-line personal provide incorrect or incomplete information, or don’t have access to information they should have, the customer experience suffers.
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Improving Identity Resolution and Matching via Structure, Standards, and Content

Blog Administrator | Analyzing Data, Analyzing Data Quality, Data Cleansing, Data Enhancement, Data Enrichment, Data Integration, Data Management, Data Profiling, Data Quality, Duplicate Elimination, Record Linkage | , , , ,

By David Loshin

One of the most frequently-performed activities associated with customer data is searching – given a customer’s name (and perhaps some other information), looking that customer’s records up in databases. And this leads to an enduring challenge for data quality management, which supports finding the right data through record matching, especially when you don’t have all the data values, or if the values are incorrect.
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