What is Fuzzy Matching?

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According to a study by The Information Difference, one third of its respondents rate their data quality as poor, and only 4 percent as excellent. What’s jaw-dropping – 63 percent have no idea what poor data quality may be costing them.


One major root cause of poor data quality is duplicate records. Duplicate records – at any level or amount – create conflicting information which prevents organizations from gaining a single, accurate view of a customer.Read More