Melissa Data Continues Globalization of Core Product Line, Enhances MatchUp Tool with International Capabilities
Blog Administrator | Address Quality, Data Matching, Data Quality, Global Address Verification, Global Data Quality |
Consolidating
duplicate international customer records is now easier than ever with our
enhanced MatchUp tool. MatchUp – Melissa Data’s deduplication solution – can
now parse addresses worldwide, a process that recognizes vast differences in
international customer data fields and how they are merged into a data
warehouse. Its initial global functionality will handle data for Australia,
Germany, and the U.K. with additional countries to follow.… Read More