Insights and Analysis for the Data-Driven Enterprise
Insights and Analysis for the Data-Driven Enterprise
Every database out
there is missing pieces of information that, if available, could provide you
with better insight into your customers. There are data enrichment tools that can
add missing email, phone, and address information. They can also append demographic and
geographic data, and detailed property information to your database.… Read More
Social media is a key when it comes to building customer
relationships, growing your customer base, increasing brand awareness, and lead
generation. Social media provides you with your individual contacts likes,
dislikes, affiliates, and more making your marketing agile. There are social
media tools, such as Melissa Data’s Social Media Service, that give you the
ability to easily enrich your customer contact data with social media intelligence.… Read More
Pretty much every CRM system is missing one or more pieces
of data for any given customer. Missing data equals knowledge you don’t have on
your consumer. Not only does this affect your customer service and marketing
efforts, but it also takes away from your business intelligence.… Read More
For many years, AirNet depended on applications from
external vendors for data enhancement, hygiene, and matching. This proved to be
a challenge when implementing its smartCommunicator product–an award-winning
communication portal that allows individuals, businesses, and agencies to share
information from diverse sources using a single, unified media platform.… Read More
Did you know that according to a USPS 2014 report, almost 40
million people change their address each year? Or, that DM News reported that
undeliverable-as-addressed mail costs direct mailers over $6 billion per year?
What about that poor data quality is the main reason for 40 percent of all
failed business initiatives, according to a Gartner, Inc.… Read More
