Achieving the Best Segmentation and Insight into Customers

Blog Administrator | Marketing | , ,

Every database out
there is missing pieces of information that, if available, could provide you
with better insight into your customers. There are data enrichment tools that can
add missing email, phone, and address information.  They can also append demographic and
geographic data, and detailed property information to your database.… Read More

How to Personalize Marketing with Social Media

Blog Administrator | Marketing, Social Media Append | , ,

Social media is a key when it comes to building customer
relationships, growing your customer base, increasing brand awareness, and lead
generation. Social media provides you with your individual contacts likes,
dislikes, affiliates, and more making your marketing agile. There are social
media tools, such as Melissa Data’s Social Media Service, that give you the
ability to easily enrich your customer contact data with social media intelligence.… Read More

Case Study: AirNet

Blog Administrator | Case Study, Data Cleansing | , , , , ,

For many years, AirNet depended on applications from
external vendors for data enhancement, hygiene, and matching. This proved to be
a challenge when implementing its smartCommunicator product–an award-winning
communication portal that allows individuals, businesses, and agencies to share
information from diverse sources using a single, unified media platform.… Read More