Achieving the Best Segmentation and Insight into Customers

Blog Administrator | Marketing | , ,

Every database out
there is missing pieces of information that, if available, could provide you
with better insight into your customers. There are data enrichment tools that can
add missing email, phone, and address information.  They can also append demographic and
geographic data, and detailed property information to your database.… Read More

The Marketing Strategy You’re Missing

Blog Administrator | Data Quality | , , , ,

What if I told you that the marketing strategy you’re
missing is direct mail?

WAIT!

Before you close the page and disregard that statement, read
this fact:

65% of consumers make
purchases as a result of direct mail.

That’s right. The one thing you have probably disregarded as
a method of marketing can make up the majority of your sales.… Read More