Why You Need a Data Audit

Blog Administrator | Data Audit, Data Quality | , , ,
Everybody makes mistakes and those mistakes have consequences. As enterprises rely more heavily on data to make decisions and drive processes, the quality of that data becomes more critical to the overall success of the organization.

In many cases, the impact of bad data is not too hard to identify–direct marketing campaigns with high numbers of email bounce-backs or undeliverable mail; marketing efforts with poor response rates because the offering has not been correctly tailored to address the “wants and needs” of the customers; prospects who turn away because their names are spelled wrong or other information is incorrect.… Read More