Address Validation – Benefits And Use Cases Explained

Melissa IN Team | Address Validation | , , , ,

Did you know that there are 288 places named Fairview in the USA? There are 5 more places in Canada and 3 in South Africa that share the same name! So, when someone tells you they live in Fairview, you don’t necessarily know the place they’re talking about until you get the state name or the pin code.

Businesses rely on street addresses not only to approximate delivery timelines but also to understand customer demographics and strategize marketing plans.… Read More

How To Recognize Crypto And Bitcoin Scams

Melissa AU Team | Identity Verification | , , ,

The concept of money is changing. It’s not all just notes and coins, you’ve probably heard of cryptocurrency and bitcoins too. This isn’t play money. Bitcoins made their debut in 2009 and in June 2021 was accepted as legal currency in El Salvador. While other countries have not yet defined it as legal tender, bitcoin transactions are permitted. There are many other forms of cryptocurrency existing as well; Etheruem, Cardano, Tether, Dogecoin, etc. Unfortunately, since it isn’t very well understood, fraudsters design many scams around cryptocurrency.

Read more “How To Recognize Crypto And Bitcoin Scams”

What is Date of Death Data & Why Is It Useful?

Melissa Team | Direct Mail, Global Data Quality, Identity Verification, Mailing, Mailing Lists, Personator | , , , ,

Death-related data obtained from Social Security records, obituaries and other sources can be used for many purposes. When it comes to direct marketing, verifying death dates and removing deceased individuals from your mailing lists can benefit your business in several ways.

Protect Your Brand Image & Maintain Customer Respect

No matter how up-to-date your database is, there’s a good chance at least a few contacts on your mailing list are deceased.… Read More

Melissa Data Quality Solutions Help Protect Voting Rights and Empower Vote by Mail

Melissa Team | 2020, Address Check, Data Quality, Deduping, Duplicate Elimination, Email Verification, Identity Verification, Mailing, Phone Verification, Press Release, Vote By Mail | , ,

Rancho Santa Margarita, CALIF – June 16, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced a special voter registration data file analysis and processing service to help election boards and registrars improve the accuracy of voter rolls to support implementation of vote by mail programs.

Heading into the U.S. general election in November, it is imperative that jurisdictions possess accurate voter data to properly manage the distribution of voter materials—including vote by mail ballots which have gained widespread traction in the wake of Covid-19,” said Greg Brown, Vice President, Global Marketing, Melissa.

… Read More

NAPCO Report Points to Unique Customer Identification as Key to Personalized Marketing

Melissa Team | 2020, Press Release, Trade show | ,

Highlights Melissa’s Seamless Approach to Perfecting Customer Data, Boosting its Value Across Channels and Devices

Rancho Santa Margarita, CALIF – February 5, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced availability of “Best Practices in Personalized Marketing: Single Customer Identification,” a new report commissioned by Melissa and produced by NAPCO Research.… Read More