Melissa Features KYC Tools, Services, Partnerships at #Money2020Europe

Melissa Team | FinTech, Identity Resolution, News & Events | , , , , , ,

Demos Highlight Strategies for 360 Degree Customer View to Prevent Fraud and Drive Anti-Money Laundering Initiatives

Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its comprehensive global intelligence solutions integrate seamlessly into banking operations, enabling a 360 degree view of the customer in real-time.… Read More

Managing Unique Customer Identities with Master Entity Indexes

Blog Administrator | Address Quality, Analyzing Data, Analyzing Data Quality, Customer Identities, Data Integration, Data Management, Data Matching, Data Quality, MDM | , , , , , ,

By David Loshin

In the past few entries in this series we have basically been looking at an approach to understanding customer behavior at particular contextual interactions that are informed by information pulled from customer profiles.

But if the focal point is the knowledge from the profile that influences behavior, you must be able to recognize the individual, rapidly access that individual’s profile, and then feed the data from the profile into the right analytical models that can help increase value.… Read More

Customer Profiling

Blog Administrator | Analyzing Data, Analyzing Data Quality, Data Quality, Identity Resolution | , , ,

By David Loshin

In my last post I suggested that reviewing the exchanges of value at different customer touch points exposed opportunities for improvement, depending on the context. One of those contexts is framed by who the customer is, what that customer likes and dislikes, and how that customer’s decisions are influenced.

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