Melissa Team | Analyzing Data Quality, Data Management, Data Quality |
By Elliot King
Sometimes you just know you’re doing things badly. You send out a direct mail piece and you get all sorts of bounce backs. And sometimes you know you’re doing something well. The next direct mail piece gets a really high rate of return.
But an ad hoc, event-by-event assessment of performance generally is not good enough. Organizations need to measure themselves over time to determine how close they are to achieving a specific goal.… Read More