good quality data - Global Intelligence Blog

Measuring the Half-Life of Data

Blog Administrator | Address Quality, Data Cleansing, Data Quality | better business decisions, good quality data, half-life of data

By Bud Walker

Data, like any radioactive material, has a half-life. That’s the time it takes for half of the contact information in your database to go bad. We’ve concluded that the average “half-life of data” is 45.4 months, or three years and 9 months.

In the U.S. annually we have a population of 316 million, according to the U.S.

Managing Customer Connectivity

Blog Administrator | Analyzing Data, Analyzing Data Quality, Customer Centricity, Data Management, Data Quality | customer records, data quality tools, data values, good quality data, household grouping, mapping, Melissa Data, parse data, record similarity, standardization

By David Loshin

At the end of our last entry, we had come to the conclusion that standardization of potentially variant data values was a key activator for evaluating record similarity when looking to group customer records together based on any set of characteristic attributes. From an operational standpoint, this activity is supported using data quality tools that can parse and standardize data.