Measuring the Half-Life of Data
Blog Administrator | Address Quality, Data Cleansing, Data Quality |
By Bud Walker
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Data, like any radioactive material, has a half-life. That’s the time it takes for half of the contact information in your database to go bad. We’ve concluded that the average “half-life of data” is 45.4 months, or three years and 9 months.
In the U.S. annually we have a population of 316 million, according to the U.S.