The Only 4 Numbers You Need for Direct Mail Fundraising

Melissa Team | Article, Direct Mail, Fundraising | , ,

By Alan Sharpe, copywriter and president of Raiser Sharpe

A while back I realized that measuring the effectiveness of direct mail fundraising campaigns is a lot easier than I’d thought. 

I was confused by all the formulas and ratios, and was never sure which numbers were more important than the others. Cost Per Piece, Cost to Raise a Dollar, Return On Investment, Average Gift, all of these and at least six other metrics kept me in a state of anxious ignorance.
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Fundraisers–Are You Prepared to Accept Online Donations?

Melissa Team | Article, Direct Mail, Fundraising | , ,
Good news on the fundraising forefront – donations are up. Interesting development though, considering donors are said to be “fatigued.” Not only that, but it looks like more donations are received via Internet, rather than through direct mail. 
That’s right. It looks like more donations are filtering in via the Internet, rather than its normally traditional method – via direct mail.
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