Content Standards for Data Matching and Record Linkage

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By David Loshin

As I suggested in my last post, applying parsing and standardization to normalize data value structure will reduce complexity for exact matching. But what happens if there are errors in the values themselves?

Fortunately, the same methods of parsing and standardization can be used for the content itself. This can address the types of issues I noted in the first post of this series, in which someone entering data about me would have used a nickname such as “Dave” instead of “David.”

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