Email List Hygiene: Keep It Clean

Blog Administrator | Article, Direct Mail, Mailing Lists | , ,
By Spencer Kollas, director of delivery services, StrongMail Systems
Last month, I provided best practices to maximize email deliverability with the first step in this series, data capture. The next logical, and critical step is applying effective list hygiene techniques. Maximizing email deliverability does require managing many factors, but once you understand the various components, the process is fairly straightforward. 
Read More

How to Choose High-Performing Mailing Lists

Blog Administrator | Article, Direct Mail, Mailing Lists | , ,
By Rick Brough, director of consulting services, Transcontinental Database Marketing 
If you’re a mailer seeking advice about making the best list selections, you’ve come to the right place. The following suggestions should give you an edge.
Profile your house list. House lists can help determine how to apply targeted selections on prospect lists.
Read More