How Personalized Stamps Can Boost Branding

Blog Administrator | Article, Copy/Design, Direct Mail | , ,
Picture this – you can now place your company logo on a U.S. postal stamp. How’s that for added branding? Personalized postage, here we come. Question is – how will we be able to do that? 
The U.S. Postal Service recently expanded its customized postage program, which allows patrons to personalize stamps with pictures or images using Customized PC Postage® technology.
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How to Make Prospects Rip Open Your Envelopes

Melissa Team | Article, Copy/Design, Direct Mail | , ,
 By Dean Rieck
The envelope is the Rodney Dangerfield of direct mail. It just doesn’t get any respect. 
After all, its purpose is not to position your product. Its job is not to entertain or amuse. It’s not chatty like a letter or impressive like a brochure. Aside from holding together the contents until delivered, an envelope’s job is to get ripped open.
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Do Envelopes Really Spark a Call-to-Action?

Melissa Team | Article, Copy/Design, Direct Mail | , ,
Envelopes evoke emotion – so says a head honcho from the Envelope Manufacturers Association Foundation (EMAF). So, do people really like receiving mail? Do envelopes really encourage a call-to-action? 
The answer is a resounding yes – 75 percent of Americans say they are most likely to pay attention to direct mail, three times more than unsolicited email, internet banner or pop-up ads, telemarketing calls, door-to-door marketing and mobile phone text messages, the EMAF report reveals. 
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11 Rules for Testing Direct Mail Creative

Blog Administrator | Article, Copy/Design, Direct Mail | , ,
By Lee Marc Stein
Most direct marketers face limited funding and time for testing creative strategies and executions. Overall budgets have been cut and what’s left is used to test media/lists and offers. With the little bit of money available, managers must structure creative tests very carefully. Here are a few rules to follow: 
1. In a new product launch, always test two very different concepts (and not tactics).
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9 Tips to Make Dimensional Mailers Stand Out

Melissa Team | Article, Copy/Design, Direct Mail | , ,
By Mike Maguire

The average executive can receive hundreds of pieces of mail per week. In volume like that, a dimensional package helps your mail stand out. When you decide to go dimensional, keep these nine tips in mind. 

1. Think it through. An effective direct marketing campaign is a combination of smart strategy, good objectives, innovative creative, a great offer, solid data and an effective delivery format.
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