How Personalized Stamps Can Boost Branding

Blog Administrator | Article, Copy/Design, Direct Mail | , ,
Picture this – you can now place your company logo on a U.S. postal stamp. How’s that for added branding? Personalized postage, here we come. Question is – how will we be able to do that? 
The U.S. Postal Service recently expanded its customized postage program, which allows patrons to personalize stamps with pictures or images using Customized PC Postage® technology.
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Do Envelopes Really Spark a Call-to-Action?

Blog Administrator | Article, Copy/Design, Direct Mail | , ,
Envelopes evoke emotion – so says a head honcho from the Envelope Manufacturers Association Foundation (EMAF). So, do people really like receiving mail? Do envelopes really encourage a call-to-action? 
The answer is a resounding yes – 75 percent of Americans say they are most likely to pay attention to direct mail, three times more than unsolicited email, internet banner or pop-up ads, telemarketing calls, door-to-door marketing and mobile phone text messages, the EMAF report reveals. 
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