By Alan Sharpe
Looking to attract even hotter prospects? Direct marketing and copywriting guru Alan Sharpe talks about ways you can attract hotter targets in direct mail B2B sales lead generation.
In B2B direct mail lead generation, as your volume of leads goes up, your quality goes down, and vice versa.… Read More
By Nancy DeDiemar, president, Printing Resources of Southern California
It is about time that quick printers got some good news, and here it is:
Print and mail are alive and well!
Contrary to conventional wisdom among customers and even some printers that direct mail is “junk” mail, or “old” technology, or incompatible with environmental stewardship, print and mail remain an important part of any effective marketing program.… Read More
By Andrea Ratajczak, seasoned marketing consultant & co-founder of PDA Marketing
If you want your direct mail piece to be one of the 66 percent that gets opened and read, rather than the 34 percent that gets thrown away unopened, you’ll have to design a compelling outer envelope among many other things.… Read More
By Nani Paape, independent project facilitator
I like to get in the loop with a print project while it’s still at the arm-waving stage. That’s the time when designers are just beginning to dream up design solutions, but haven’t done too much designing.… Read More