Building Your Business with Data Quality

Blog Administrator | Data Profiling, Data Quality | , , ,

Your contact data is valuable, but do you know if it’s up to
its full potential? The quality of your data decreases without the proper
maintenance. As a matter of fact, 50% of databases deteriorate after only two
years. The bottom line is that your data’s quality affects your business
decisions and communications.… Read More

Catch Bad Data Before it Wrecks Your Business

Blog Administrator | Data Cleansing | , , ,

Did you know that bad data can wreck your business? That’s
right, not updating, verifying and maintaining data is having a bigger impact
on your business than you realize. Bad data is costly and it provides inaccurate information. This ends
up affecting communication and sales strategies that, in the long run, affect and may potentially wreck your business.… Read More

Case Study: AirNet

Blog Administrator | Case Study, Data Cleansing | , , , , ,

For many years, AirNet depended on applications from
external vendors for data enhancement, hygiene, and matching. This proved to be
a challenge when implementing its smartCommunicator product–an award-winning
communication portal that allows individuals, businesses, and agencies to share
information from diverse sources using a single, unified media platform.… Read More