Melissa Data’s 25th Anniversary Catalog is Here

Our new catalog features many new products and services like Telco Data Solutions, GeoPoints, and IP Locator. Review real life application stories, white papers, and our new ROI calculator--all resources to show you how data quality can help save you mailing costs. Take the Data Quality Challenge--does your database measure up? Be one of the first to benefit from this no-risk data…

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Building a Robust Business Case for High Quality Master Data

Projects addressing data quality or master data management (MDM) frequently struggle to get approved by senior management. In fact, the two top barriers to data quality projects are "it's very difficult to present a business case" and "management does not see this as an imperative." Only around 60% OF MDM projects proceed with a proper business case. This is an…

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How to Improve Customer Data Quality

In any customer-centric business, be it hospitality, banking, retail or insurance, there are numerous touchpoints where the consumer interacts with the business. Many interactions take place between the consumer and the business through various direct and indirect channels: direct marketing campaigns (email, mailers, telemarketing, etc.); points of sale; information kiosks; online shopping portals; and feedback forms for services rendered. During…

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Data Quality Tips from Our Experts

By Admound Chou Assistant Data Quality Manager   The date most mailers (and those in the industry) perhaps feared - Jan. 4, 2010 - has finally come. Starting Jan. 4, 2010, a First-Class™ or Standard Mail® mailing must pass a USPS®-mandated Move Update compliance measure - or face a 7-cent per piece penalty. Penalties will be assessed on mailings that…

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Case Study: University of Iowa, College of Dentistry

In this case study, The University of Iowa's College of Dentistry successfully cleaned their database of bad addresses and cut back on returned mail with Melissa Data's Data Quality Suite. Most of the clinic's database errors were caused by patients intentionally providing fictional billing information; the administration having difficulty reading the patients' forms; or even simple clerical mistakes. Therefore, it…

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