Normalizing Structure Using Data Standardization for Improved Matching

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By David Loshin

In my last few posts, I discussed how structural
differences impact the ability to search and match records across different
data sets. Fortunately, most data quality tool suites use integrated parsing
and standardization algorithms to map structures together.

As long as there is some standard representation, we should be able to come
up with a set of rules that can help to rearrange the words in a data value
to match that standard.

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