Managing Unique Customer Identities with Master Entity Indexes
Blog Administrator | Address Quality, Analyzing Data, Analyzing Data Quality, Customer Identities, Data Integration, Data Management, Data Matching, Data Quality, MDM |
By David Loshin
In the past few entries in this series we have basically been looking at an approach to understanding customer behavior at particular contextual interactions that are informed by information pulled from customer profiles.
But if the focal point is the knowledge from the profile that influences behavior, you must be able to recognize the individual, rapidly access that individual’s profile, and then feed the data from the profile into the right analytical models that can help increase value.… Read More