Customer Profiling

Blog Administrator | Analyzing Data, Analyzing Data Quality, Data Quality, Identity Resolution | , , ,

By David Loshin

In my last post I suggested that reviewing the exchanges of value at different customer touch points exposed opportunities for improvement, depending on the context. One of those contexts is framed by who the customer is, what that customer likes and dislikes, and how that customer’s decisions are influenced.

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Customer Touch Points and the Exchange of Value

Blog Administrator | Address Quality, Analyzing Data, Analyzing Data Quality, Data Quality | , , ,

By David Loshin

I would like to suggest that every customer interaction involves a potential exchange of value between the organization and the customer. The canonical example is the decision to buy a product. In this scenario, the customer exchanges money (which has value) for the purchased item (which also has value).
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