Customer Centricity and Birds of a Feather

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By David Loshin

Why do we care to establish physical locations for individuals? One reason should be patently obvious: in every interaction between a staff member from your company and customer, both parties are always physically located somewhere, and many business performance indicators are pinned to a location dimension, such as “sales,” “customer complaints,” or “product distribution” by region.

Location is meaningful when it comes to analyzing customer behavior.… Read More