Melissa Data Enables Active Data Quality in Microsoft Dynamics CRM

Blog Administrator | CRM, Press Release | , , ,
Full Spectrum Data Quality Tools and Services Enable Better View
of the Customer for Stakeholders at Every Point in the Data Stream
Melissa Data, a leading provider of global contact data quality solutions, today announced active data quality tools and services for Microsoft Dynamics CRM. Rather than relying on rules-based validation, Melissa Data’s tools tap into multi-sourced, constantly updated reference datasets to cleanse, standardize, and enrich data in real-time, assuring Microsoft Dynamics CRM users the most accurate and actionable customer information.
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Improving Customer Retention

Melissa Team | CRM | , , , ,

CRM’s are a commonly used tool to gather information on
customer’s and improve customer relationships with the objective of customer
retention. CRM’s contain information on customer’s name, address, email, phone
and more that helps sales representatives have a deeper understanding and
context around every individual customer. They create a centralized location
where you can store all of your necessary contact data without it accidentally
being discarded.… Read More

Four Steps to Improve CRM Data Quality

Blog Administrator | Data Cleansing | , ,

Every company knows that their CRM is one of their most
valuable assets. With information such as emails, addresses, phone numbers,
etc. on customers, how could it not be?

However, have you ever stopped to think about the accuracy
of your data? People move, get married, get divorced, or simply input
information incorrectly. According to an industry analyst at Gartner, 25% of
most company data is inaccurate.… Read More

How Shipping Predictions Increase Ecommerce Sales

Blog Administrator | CRM, Mailing & Shipping | , , ,

How often do your customers abandon their shopping carts? Probably
than you’d like. As an online merchant, you have entered a playing field where
the star athletes include monoliths like Amazon, who offer fast & free
shipping to their customers. Do you feel like you can’t compete?

Something Amazon knows, that
you might not
, is that having the ability to disclose shipping costs at the
beginning of the shopping experience significantly decreases cart abandonment
while increasing purchases.… Read More

Melissa Data Highlights Global Data Quality for Data-Driven Marketers at DMA 2014

Melissa Team | Address Quality, Analyzing Data, Analyzing Data Quality, Data Cleansing, Data Quality, Global Data Quality, Press Release | , , , , ,

Attendees Can Test Drive Cloud-Based Tools for Data Cleansing, Identity Verification and Fraud Prevention

Rancho Santa Margarita, CALIF – October 14, 2014 – Melissa Data, a leading provider of contact data quality and direct marketing solutions, is demonstrating cloud-based data quality tools and services at DMA2014 booth #1214. Optimized for marketers seeking a single, 360° view of their worldwide customer, Melissa Data’s proven technologies fuel data-driven campaigns with corrected, validated and enriched customer records.… Read More