Direct Mail: It’s All About Choices

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By Paul Buohl, manager-estimating and planning, EU Services 
You’ve got a direct mail campaign brewing. You know what you want to say and to whom you’re speaking. You’ve even got a rough design concept. Now it’s time to get specific.
Planning is essential because higher prices are likely, driven by increases in mill energy costs and raw materials, as well as international political unrest and a spate of recent natural disasters affecting the supply and cost of paper.
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Success–or Not–Is in the Details

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By James Sullivan, Project Director of Optic Nerve Direct Marketing
Emulating best practices is one approach to achieving marketing success. But, often the true learning comes from mistakes. The following horror stories–shared by clients–illustrates that your best laid marketing plans may be doomed without fierce attention to detail.
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