By Dean Rieck, direct mail copywriter
Mention the United States Postal Service® in a group of direct marketers and you’ll get a half-hour rant on the flaws and foibles of the system. Grumbling about slow delivery. Groaning about poor management. Griping about rising postal rates.
The USPS® certainly has its problems. But do they really deserve this venom?
Consider a bizarre, but revealing study, published in the Annals of Improbable Research (Volume 6, Issue 4).… Read More