I recently read an article about technological change written by Martha Beck. She says it’s no longer appropriate to ask, “Is your life on track?” She says that technological and cultural changes are happening so fast that there is no track anymore.

“Why do you cook with the oven door cracked open?”

It seemed like a logical thing to ask, but my wife gave me one of those “that’s a stupid question” looks, as if I was wondering why she breathes or shops.

If you’re like many mid- to large-sized businesses today, you’re probably experimenting with online customer communities. But, smart marketers realize that no single channel should be relied on to reach consumers.

People are always looking for the “magic bullet,” that one secret weapon that will instantly improve their direct mail response, with no effort or cost of any kind.

When you find it, let me know.

With the economy ticking back, marketers are looking for new, creative ways to reach consumers while increasing returns–and, they’re demanding more for their dollars.

In response, the U.S. Postal Service® is developing a variety of programs that would bolster our First-Class Mail® offering.