Here’s 30 more ways to buoy your direct mail response. Whether you’re creating a new direct mail campaign or updating an old one, you have an infinite variety of choices for improving response.

1. Include all features and specifics in your brochure text.

2. Include complete ordering information in your brochure.

3. Test your package with no brochure.

One of the primary advantages of using direct mail is your ability to divide and conquer. Your letter delivers a personal message and makes an offer. Your brochure demonstrates features and dramatizes benefits. Your order form calls for action and eases response. 

Each piece performs a specific function and, because each is dedicated to that function, does a better job than a mailer attempting to do everything simultaneously.

Looking to attract even hotter prospects? Direct marketing and copywriting guru Alan Sharpe talks about ways you can attract hotter targets in direct mail B2B sales lead generation. 

In B2B direct mail lead generation, as your volume of leads goes up, your quality goes down, and vice versa. The people in marketing prefer volume. They want the most leads for their dollar.