Learn How to Correct and Complete Your Contact Data in 3 Easy Steps

Blog Administrator | Address Check, Address Correction, Address Quality, Address Verification, Data Quality, Data Quality Components for SSIS, SQL Server Integration Services | , ,

In three easy steps, Melissa Data’s product specialist Matthew Bayne demonstrates how Personator for SQL Server Integration Services (SSIS) cleans, verifies, standardizes, and appends missing information such as email addresses and phone numbers – to complete your contact records, help reduce fraud, and improve your marketing efforts.

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So What Keeps You Up at Night?

Blog Administrator | Analyzing Data, Analyzing Data Quality, Data Quality | , , , ,

By Elliot King

In one of his most memorable comments, former Secretary of Defense Donald Rumsfeld once remarked that in assessing the threats to the United States he worried about three kinds of things–what he called the known knowns, or the threats he knew the U.S. was facing; the known unknowns, or threats about which he knew that they didn’t know enough about and had to find out more; and the unknown unknowns, threats that he didn’t know existed at all so the country really could not prepare for them.
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