In this short 2-minute demo, learn how to speed up order entries and boost lead generation with Express Entry – a Web service that utilizes a type-ahead search functionality making it easier for users to enter addresses with up to 50% fewer keystrokes.
To learn more, watch our video!
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Your contact data is perhaps your organization’s most valuable asset. But how good is your data?
At least 25 percent of most companies’ data is probably inaccurate, according to industry analyst Gartner. Bad data is likely caused by the fact that contact data is always in flux – as people move, get married, retire or pass away. This poses a tremendous challenge when migrating data from different sources.… Read More
By Elliot King
The cliché is as old as computing itself–garbage in, garbage out. And that cliché is as true now as ever, if not more so. Unfortunately, with information flowing into companies from so many sources including the Web and third-party providers, mistakes should not just be expected; they are basically inevitable. Garbage data is going to get in your data systems.
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Clean data can go stale at a rate of 2 percent per month. Greg Brown, Melissa Data’s director of marketing, details the challenges of data quality, the four basic data quality requirements, and how companies of any size can benefit from enacting a flexible data quality initiative.
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