Case Study: Clean Data Helps Non-Profit Flourish

Blog Administrator | Case Study | , ,

Company: Altapass Foundation, Inc.

Altapass Foundation, a nonprofit organization dedicated to
the preservation of the land, history, and culture of the Southern Blue Ridge
Mountains, is located in western North Carolina. As a foundation, they host
many public activities and therefore have a large database that dates back more
than 10 years.

The Challenge:

This is where the challenge comes in.… Read More

A 4-Step Checklist to Clean Up Your Data

Blog Administrator | Data Cleansing | ,

Did you know that according to a USPS 2014 report, almost 40
million people change their address each year? Or, that DM News reported that
undeliverable-as-addressed mail costs direct mailers over $6 billion per year?
What about that poor data quality is the main reason for 40 percent of all
failed business initiatives, according to a Gartner, Inc. Study?

These challenges no longer have to be obstacles for you and
your company.… Read More

How Dirty Data Impacts Your Marketing Strategy

Melissa Team | Data Cleansing | ,

As a marketer, the start of the new year means setting new
goals and creating new marketing strategies. With a CRM system in place, leads
to nurture, and new customers to acquire, nothing could possibly go wrong
-right? Well, I don’t mean to pop your marketing ninja bubble, but not quite.
Don’t worry, I’m not here to point out the bad and then wish you a happy new
year.… Read More

Fraud Prevention for Ecommerce Merchants

Blog Administrator | Personator | , , ,

With online sales booming, creating a fast and seamless experience
is key to customer satisfaction. However, creating a quicker yet safe
transaction is essential as a merchant. According to LexisNexis, merchants are
paying $3.10 (replacement costs plus fees) in costs for each dollar of fraud
losses incurred.

How can you provide a seamless transaction for both your
consumer and your business?… Read More

Melissa Data Highlights Data Quality at Dreamforce, Invites Reviews of Listware for Salesforce

Blog Administrator | Address Correction, Address Quality, Address Standardization, Analyzing Data Quality, Data Cleansing, Data Quality, Global Address Verification, Global Data Quality, International Address Verification, Salesforce | , , , ,

Melissa Data is set to attend Dreamforce #DF15 in San Francisco and will showcase its Listware for Salesforce all-in-one data cleansing app. Users are invited to download the app, submit a review to receive a free $15 Starbucks card, and be entered into a drawing for an Apple Watch. Come see us at North Hall Kiosk 1112!

Click here for more info!Read More