Connecting All Points for Correct, Current and Complete Data

Blog Administrator | Data Cleansing, Data Quality | , ,

Maintaining the most complete and up-to date customer
information available will help you stay competitive, cut costs, and drive
growth. So, how do you go about doing this? Many would say to use contact data
validation, however, we have found that, that is not enough. A more complete
data verification process is needed for true data quality.

For example, you might be able to validate a customer’s
address, but having the ability to validate whether they truly live there or
not, takes your data verification a step further.… Read More

Why Golden Records are Key to Solid Data Quality

Blog Administrator | Data Quality | , , ,

Your company most likely receives information from various
applications. This has made it so that maintaining clean and consolidated data
is tricky; however it is more important than ever.

There are many costs associated when working with incomplete
or incorrect information.  The solution
to these headaches is data quality. Data quality is the process of identifying
and correcting information.  It refers to
reliability, completeness and accuracy of the information that is flowing
through your systems.… Read More

Improving Customer Retention

Melissa Team | CRM | , , , ,

CRM’s are a commonly used tool to gather information on
customer’s and improve customer relationships with the objective of customer
retention. CRM’s contain information on customer’s name, address, email, phone
and more that helps sales representatives have a deeper understanding and
context around every individual customer. They create a centralized location
where you can store all of your necessary contact data without it accidentally
being discarded.… Read More

Your Data’s Rate of Decay

Blog Administrator | Big Data, Data Cleansing, Data Quality | , ,
Did you know that data has a half-life? That is the amount
of time it takes for the information in your database to go bad. How?  Because contact data is always changing.  The U.S Census Bureau states that in the
U.S.  we have a population of 316 million
annually. Some of the changes that occur include 2.3 million marriages, 1.2
million divorces, 4.3 million births, 2.5 million deaths, and 47 million moves.
… Read More

Building Your Business with Data Quality

Blog Administrator | Data Profiling, Data Quality | , , ,

Your contact data is valuable, but do you know if it’s up to
its full potential? The quality of your data decreases without the proper
maintenance. As a matter of fact, 50% of databases deteriorate after only two
years. The bottom line is that your data’s quality affects your business
decisions and communications.

Here are 5 things you can do to ensure the quality of your
data:

1.… Read More