Melissa Cites Data Quality’s Competitive Value in Online Gambling Industry

Melissa Team | 2023, Data Enhancement, Data Management, Press Release | , ,

Unprecedented access to player data warrants comprehensive strategy to elevate user experience, enable personalization at scale, and drive loyalty.

Rancho Santa Margarita, CALIFFebruary 8, 2023Melissa, a leading provider of global data quality, identity verification, and address management solutions, today cited data quality strategy as a competitive factor for online gaming leaders. With easy access to player data, gaming operators must take steps to ensure that only clean, correct, and enhanced customer data is used to inform and optimize the online gambling experience.… Read More