Measuring the Half-Life of Data

Blog Administrator | Address Quality, Data Cleansing, Data Quality | , ,

 

By Bud Walker
 


Data, like any radioactive material, has a half-life. That’s the time it takes for half of the contact information in your database to go bad. We’ve concluded that the average “half-life of data” is 45.4 months, or three years and 9 months.

In the U.S. annually we have a population of 316 million, according to the U.S.

Read More