10 Ways to Mix Direct Mail and Social Networking

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By Paul Gillin, author, speaker, and writer who advises businesses on online marketing
If you’re like many mid- to large-sized businesses today, you’re probably experimenting with online customer communities. But, smart marketers realize that no single channel should be relied on to reach consumers. So we’ve decided to offer a few tips for those of you looking for fresh ways to mix your mail, digital, and other media to promote an engaging marketing message.
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99 (Nearly) Painless Ways to Boost Your Direct Mail Response

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 By Dean Rieck, direct mail copywriter
People are always looking for the “magic bullet,” that one secret weapon that will instantly improve their direct mail response, with no effort or cost of any kind.
When you find it, let me know. Then, I’ll give you directions back to planet Earth.
On this world, direct mail success isn’t about magic, it’s about continually and consistently applying smart tactics, and discovering the right formula for your products and services.
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Touch of Class

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By Steve Monteith, manager of Transactions & Correspondence, USPS 
With the economy ticking back, marketers are looking for new, creative ways to reach consumers while increasing returns–and, they’re demanding more for their dollars.
In response, the U.S. Postal Service® is developing a variety of programs that would bolster our First-Class Mail® offering. We’re exploring opportunities that use the newest technology, like the Intelligent Mail® barcode, in combination with pricing incentives.
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The Weirdest Direct Mail Tests in History

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By Dean Rieck, direct mail copywriter
Mention the United States Postal Service® in a group of direct marketers and you’ll get a half-hour rant on the flaws and foibles of the system. Grumbling about slow delivery. Groaning about poor management. Griping about rising postal rates.
The USPS® certainly has its problems. But do they really deserve this venom?
Consider a bizarre, but revealing study, published in the Annals of Improbable Research (Volume 6, Issue 4).
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Direct Mail: It’s All About Choices

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By Paul Buohl, manager-estimating and planning, EU Services 
You’ve got a direct mail campaign brewing. You know what you want to say and to whom you’re speaking. You’ve even got a rough design concept. Now it’s time to get specific.
Planning is essential because higher prices are likely, driven by increases in mill energy costs and raw materials, as well as international political unrest and a spate of recent natural disasters affecting the supply and cost of paper.
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