5 Tips for Efficient Holiday Shipping

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By Rick Rover, senior vp of operations, Streamlite
When customers open their holiday purchases this year, most won’t think about the supply chains that produced and delivered their gifts. But, those of us in logistics know that the impact of efficient product flow and management–from manufacturing to delivery–is more important than ever during the holiday season.
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Postcard Marketing: Top 5 Goals of Direct Mail Postcards

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By Jeffrey Dobkin, marketing consultant, author, and professional speaker
Here’s why I like postcard marketing campaigns: Short, crisp, and to the point, direct mail postcards are one of the fastest and lowest cost ways to make your phone ring.
Postcards are not necessarily a good marketing campaign for the straight-up, out-and-out closing of a sale, but if created correctly, direct mail postcards can be great for pre-selling products and services, building brand awareness, and creating customer loyalty.
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