5 Tips for Efficient Holiday Shipping

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By Rick Rover, senior vp of operations, Streamlite
When customers open their holiday purchases this year, most won’t think about the supply chains that produced and delivered their gifts. But, those of us in logistics know that the impact of efficient product flow and management–from manufacturing to delivery–is more important than ever during the holiday season.
The cost of satisfying an unhappy customer is far more expensive than the original product cost or associated shipping cost.
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4 List Hygiene Best Practices

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By Karen J. Bannan, freelance writer & editor
List hygiene has been a concern as long as email marketing has been around, and the basics are just that–basic. Opt-outs and opt-ins should be processed quickly, while internal lists should be synchronized so you don’t miss anyone and risk a spam complaint. Inactive addresses or those that are hard or soft bounces, should be suppressed and possibly appended, while risky addresses–for example, sales@domain.com
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Direct Mail Gains New Potency as Online Marketing Evolves

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Andy Cutler, chief strategy officer, Mercury121
In the early days of Web marketing, the promise of the new channel’s potential was over-the-top. In fact, many optimists argued that, in the future, the Web and e-mail were going to make direct mail obsolete. 
A funny thing happened on the way to the Web. Not surprisingly, the reality did not live up to the hype.
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Postcard Marketing: Top 5 Goals of Direct Mail Postcards

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By Jeffrey Dobkin, marketing consultant, author, and professional speaker
Here’s why I like postcard marketing campaigns: Short, crisp, and to the point, direct mail postcards are one of the fastest and lowest cost ways to make your phone ring.
Postcards are not necessarily a good marketing campaign for the straight-up, out-and-out closing of a sale, but if created correctly, direct mail postcards can be great for pre-selling products and services, building brand awareness, and creating customer loyalty.
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What About Mail?

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By Susan Plonkey, VP of Sales, USPS®
As marketing budgets improve, now is the time to add mail to the mix.
The nation’s economy continues to gain strength, and we’re seeing marketing budgets start to rebound. That’s good news for us all.
As you plan where to allocate these increased dollars, don’t overlook direct mail. There’s no other marketing channel that’s as highly targeted, incredibly impactful, and offers such a strong ROI.
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