Raise Funds Online With These Nine E-mail List-Building Tips

Blog Administrator | Article, Direct Mail, Fundraising | , ,
By Alan Sharpe, Certified Fund Raising Executive
The secret to raising funds online is not Facebook, Twitter, texting, or
even your website. It’s email. To raise money on the Internet you
need the email addresses of folks who believe in your cause and want to see
you in their inbox. Here are nine principles to follow in acquiring those
addresses.
1.
Read More

11 Powerful Emotions to Energize Your Fundraising Letters

Melissa Team | Article, Direct Mail, Fundraising | , ,
By Dean Rieck, direct mail copywriter
To some extent, all marketing is based on emotion. Whether you’re buying a car, a mutual fund, or a can of cheese spread, emotions play a part in the decision-making process.
However, nothing relies on emotion quite so much as fundraising letters. How people “feel” about your cause will determine how they respond to your appeals.
Read More

Fundraising in Tough Economic Times

Blog Administrator | Article, Direct Mail, Fundraising | , ,
By Alan Rosenspan, Alan Rosenspan & Associates
Many nonprofits are cutting back their marketing these days because of the ever-rising price of gasoline, food and other basics. They figure that people just don’t have as much disposable income as before, which may be true.
However, I think they are making a mistake. Back in the 1980’s – Sam Walton was asked what Wal-Mart would do in the recession.
Read More

The Only 4 Numbers You Need for Direct Mail Fundraising

Melissa Team | Article, Direct Mail, Fundraising | , ,

By Alan Sharpe, copywriter and president of Raiser Sharpe

A while back I realized that measuring the effectiveness of direct mail fundraising campaigns is a lot easier than I’d thought. 

I was confused by all the formulas and ratios, and was never sure which numbers were more important than the others. Cost Per Piece, Cost to Raise a Dollar, Return On Investment, Average Gift, all of these and at least six other metrics kept me in a state of anxious ignorance.
Read More

Fundraisers–Are You Prepared to Accept Online Donations?

Melissa Team | Article, Direct Mail, Fundraising | , ,
Good news on the fundraising forefront – donations are up. Interesting development though, considering donors are said to be “fatigued.” Not only that, but it looks like more donations are received via Internet, rather than through direct mail. 
That’s right. It looks like more donations are filtering in via the Internet, rather than its normally traditional method – via direct mail.
Read More