Mailing Lists: Understanding the Dynamics of Consumer Data

Melissa Team | Article, Direct Mail, Mailing Lists | , ,
By Aliza Bornstein, copywriter, Melissa Data
In a January 28, 2009 webinar, host Dan Anglin covered such topics as: sources utilized during compilation; demographic and geographic selects; learning from existing customers and responders; and tips and trends.

1. Where do major data compliers get their data? 
Major compilation sources include: voter registration records; county deed records; mail order and Internet purchase transactions; warranty card registrations; US Census Bureau; proprietary research; online questionnaires; sweepstake entry forms; magazine and newspaper subscription records. 
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12 Questions to Ask a List Vendor

Blog Administrator | Article, Direct Mail, Mailing Lists | , ,
By Jeffery Dobkin, marketing consultant, author, and professional speaker

1. Ask the origin of the list. 
There are two types of lists, determined by their origin: compiled lists and response lists.
Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have been acquired through public records such as vehicle owner registrations, or through directories such as phone books from each city across the U.S.
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Finding The Right Mailing List For Your Business

Blog Administrator | Article, Direct Mail, Mailing Lists | , ,
Dan Anglin, Senior Sales Specialist, Modern Postcard
The right list is critical to the success of your mail campaign. 40-41 percent of your direct mail success begins with the list. It doesn’t matter if your mail piece is beautiful, has a great offer, a stunning design, or a strong call to action. If you add in the wrong list, what happens?
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Why New Move Mailing Lists Work: Part 2

Melissa Team | Article, Direct Mail, Fundraising | , ,
By David Bancroft Avrick, president of Avrick Direct, Inc.
One of the major mailing list categories is Change-of-Address (CHADS) or “New Move” lists. There are currently over 900 New Move lists on the marketplace – and each one has a number of mailers using the list. In the United States, close to 25% of the households move every year. 
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Why New Move Mailing Lists Work: Part 1

Melissa Team | Article, Direct Mail, Fundraising | , ,
By David Bancroft Avrick, president of Avrick Direct, Inc. 
One of the major mailing list categories is Change-of-Address (CHADS) or 
“New Move” lists. There are currently over 900 New Move lists on the marketplace – and each one has a number of mailers using the list. In the United States, close to 25% of the households move every year. 
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