12 Questions to Ask a List Vendor

By Jeffery Dobkin, marketing consultant, author, and professional speaker1. Ask the origin of the list. There are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have been acquired through public records such as vehicle…

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Finding The Right Mailing List For Your Business

Dan Anglin, Senior Sales Specialist, Modern PostcardThe right list is critical to the success of your mail campaign. 40-41 percent of your direct mail success begins with the list. It doesn't matter if your mail piece is beautiful, has a great offer, a stunning design, or a strong call to action. If you add in the wrong list, what happens?…

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Why New Move Mailing Lists Work: Part 2

By David Bancroft Avrick, president of Avrick Direct, Inc.One of the major mailing list categories is Change-of-Address (CHADS) or "New Move" lists. There are currently over 900 New Move lists on the marketplace - and each one has a number of mailers using the list. In the United States, close to 25% of the households move every year. Approximately 43 million…

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Why New Move Mailing Lists Work: Part 1

By David Bancroft Avrick, president of Avrick Direct, Inc. One of the major mailing list categories is Change-of-Address (CHADS) or "New Move" lists. There are currently over 900 New Move lists on the marketplace - and each one has a number of mailers using the list. In the United States, close to 25% of the households move every year. Approximately 43 million people…

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Raise Funds Online With These Nine E-mail List-Building Tips

By Alan Sharpe, Certified Fund Raising ExecutiveThe secret to raising funds online is not Facebook, Twitter, texting, oreven your website. It's email. To raise money on the Internet youneed the email addresses of folks who believe in your cause and want to seeyou in their inbox. Here are nine principles to follow in acquiring thoseaddresses.1. Only add subscribers to your…

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11 Powerful Emotions to Energize Your Fundraising Letters

By Dean Rieck, direct mail copywriterTo some extent, all marketing is based on emotion. Whether you're buying a car, a mutual fund, or a can of cheese spread, emotions play a part in the decision-making process.However, nothing relies on emotion quite so much as fundraising letters. How people "feel" about your cause will determine how they respond to your appeals.While…

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Fundraising in Tough Economic Times

By Alan Rosenspan, Alan Rosenspan & AssociatesMany nonprofits are cutting back their marketing these days because of the ever-rising price of gasoline, food and other basics. They figure that people just don't have as much disposable income as before, which may be true.However, I think they are making a mistake. Back in the 1980's - Sam Walton was asked what…

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The Only 4 Numbers You Need for Direct Mail Fundraising

By Alan Sharpe, copywriter and president of Raiser SharpeA while back I realized that measuring the effectiveness of direct mail fundraising campaigns is a lot easier than I'd thought. I was confused by all the formulas and ratios, and was never sure which numbers were more important than the others. Cost Per Piece, Cost to Raise a Dollar, Return On Investment,…

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Fundraisers–Are You Prepared to Accept Online Donations?

Good news on the fundraising forefront - donations are up. Interesting development though, considering donors are said to be "fatigued." Not only that, but it looks like more donations are received via Internet, rather than through direct mail. That's right. It looks like more donations are filtering in via the Internet, rather than its normally traditional method - via direct mail.…

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5 Tips for Efficient Holiday Shipping

By Rick Rover, senior vp of operations, StreamliteWhen customers open their holiday purchases this year, most won't think about the supply chains that produced and delivered their gifts. But, those of us in logistics know that the impact of efficient product flow and management--from manufacturing to delivery--is more important than ever during the holiday season.The cost of satisfying an unhappy…

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