Specialized Mailing Lists Make All the Difference

Blog Administrator | Article, Direct Mail, Mailing Lists | , ,
By Joy Gendusa, founder, PostcardMania
If there is one thing I can’t say enough about, it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your mailing efforts aren’t wasted. There are a few different ways that you can get an adequately, targeted list.
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How To Own Your Local Consumer Market With Saturation Mailings

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By Bob Martel, president, JMB Marketing Group
If you do business locally, or want to enter a new market area quickly, you don’t want to overlook the value of a saturation mailing within a radius of your business, or across a specific ZIP Code™. The USPS® is standing by, waiting to help you deliver a cost-effective message to your new prospects!
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Create Your Mailing List

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USPS® Website

An effective mailing list is more than names and addresses–it’s a record of each person’s buying behaviors. Your customer list can track how often they shop with you, what they typically buy, and how much they spend. Keeping track of your customers and their purchasing habits will help you to personalize offers and increase the likelihood of a sale and response. … Read More

7 Questions to Ask an E-Mail List Vendor

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Kendra Jaros, manager, internet.com newsletter publishing group
Renting third-party lists is one of the most common ways to acquire customers and/or build in-house email lists. Where do you begin? Doing your homework saves headaches later — headaches driven by poor results, spam complaints, wasted time and money, and bad public relations. 
There seem to be a limitless number of companies pitching email lists.
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7 Reasons to Leverage New Homeowner Mailing Lists

Melissa Team | Direct Mail, Mailing Lists | , ,
By Mark Mauser, Articlesbase
New homeowners represent an enormous profit opportunity for local businesses. On average, about 41 million Americans move each year. Having just moved into a new neighborhood, these individuals and families have yet to find local businesses they will form lasting relationships with. New movers represent a hot opportunity for local businesses forward-thinking enough to extend to them special new-customer offers and discounts.
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