Create Your Mailing List

Blog Administrator | Article, Direct Mail, Mailing Lists | , ,

USPS® Website

An effective mailing list is more than names and addresses–it’s a record of each person’s buying behaviors. Your customer list can track how often they shop with you, what they typically buy, and how much they spend. Keeping track of your customers and their purchasing habits will help you to personalize offers and increase the likelihood of a sale and response. … Read More

7 Questions to Ask an E-Mail List Vendor

Blog Administrator | Article, Direct Mail, Mailing Lists | , ,
Kendra Jaros, manager, newsletter publishing group
Renting third-party lists is one of the most common ways to acquire customers and/or build in-house email lists. Where do you begin? Doing your homework saves headaches later — headaches driven by poor results, spam complaints, wasted time and money, and bad public relations. 
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