What’s Wrong with Direct Mail Today? Plenty!

Blog Administrator | Article, Copy/Design, Direct Mail | , ,
Mike Porter, President, Print/Mail Consultants
A lot of the direct marketing pieces that are generated today seem to be stuck in time. Even though sophisticated software, printing technology, and data is now more available than ever, many marketers continue to rely upon decades-old methods to crank out the mail. At the same time, communication experiences from web and mobile platforms have introduced customers to a new level of familiarity, relevance, and immediacy.
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