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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Tag: algorithm

Tokenization and Parsing

Blog Administrator | Address Standardization, Data Quality | algorithm, data patterns, format, Metadata, parsing, standardization, syntax, tokenization, valid data

By David Loshin

As we have discussed in the previous posts, the data values stored within data elements carry specific meaning within the context of the business uses of the modeled concepts, so to be able to standardize an address, the first step is identifying those chunks of information that are embedded in the values.

This means breaking out each of the chunks of a data value that carry the
meaning, and in the standardization biz, each of those chunks is called a token.… Read More

November 1, 2011April 5, 2021

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All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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