The City of Tempe Contends with Disparate Address Data until Discovering Melissa

Melissa Team | Address Check, Address Correction, Address Quality, Address Verification, Case Studies, Case Study | , , ,

Explore the City of Tempe’s disparate data dilemma and how Melissa’s Address Verification API standardized addresses across systems – reducing cost, waste and confusion, and allowing – for the first time ever – the ability to develop informational relationships across departments.

With more than 185,000 residents, it is crucial for the City of Tempe to maintain accurate records to send mailings to constituents.… Read More

Amazon’s Secret Weapon – The Power of Predictions

Melissa Team | Address Quality, Address Verification, Article, Ecommerce, Express Entry, Global Address Verification, Global Data Quality | , , , , , ,

What makes Amazon so successful? Most retailers are asking themselves this question today as Amazon continues to conquer the global retail market and further revolutionize the eCommerce landscape. Melissa’s VP of marketing has lent his expertise on one aspect of the retail Goliath that has forever changed customers’ expectations – shipping predictions. Learn all about Amazon’s secret weapon and how you can Amazon-ify your own shopping carts in the article Conquering Cart Abandonment with Shipping Predictions on Total Retail.… Read More

4 Ways MAK™ Optimizes Address Data

Melissa Team | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, MAT | , , , , , , , , ,

Any book made publicly available can be identified by an ISBN. It’s a unique identifier used worldwide by publishers, booksellers and libraries. Just like an ISBN, your business can utilize a unique identifier for every street address – the Melissa Address Key™ (MAK).

MAK technology is address data management at its finest. With address identifier technology, organizations can transform global address data into a reliable index of numerical keys, essentially creating coded addresses.… Read More

Rinsing Out Bad Patient Data Increased Efficiency for Dental School

Author | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Case Studies, Case Study, Clean Suite, Data Cleansing, Data Quality, Data Quality Services, Global Address Verification, Global Data Quality | , , , ,

Unverified and outdated address data plagued the database of the University of Iowa’s School of Dentistry, having a tremendous effect on the communication with its patients. Check out this case study to see how the dental school rinsed out bad data, continues to maintain sparkly clean patient records, and most importantly, increased operational efficiency.

Mailing has always been an integral form of communication for the school.… Read More