How Good is Your Address Data? Are You Really Sure?

Blog Administrator | Address Quality, Data Quality | , , , ,

What do you do when you’re faced with verifying and correcting international addresses? Melissa Data and Loqate tackle the issues that arise from different language and character sets, the over 130 address formats worldwide, and the many diverse sources of data. Find out how your customer retention, satisfaction and revenue can be impacted with better data quality; how global address verification and geocoding works; and much more!… Read More

Reducing Data Quality Risks

Blog Administrator | Analyzing Data Quality, Data Management, Data Quality | , , , , ,

By Elliot King

As Donald Rumsfeld, the former secretary of the defense once famously said, “there are known unknowns and there are unknown unknowns.” In other words, somethings we know we don’t know and consequently we can do the research to learn what we need to know. But other times, we don’t even know what we don’t know. Unknown unknowns present real risks, as Rumsfeld sadly learned.
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