While you already have an address validation solution in place, you probably don’t have the most updated contact data. Outdated, stale data stored in silos within enterprises can lead to a complete deterioration of your database. That’s why it’s important to implement a move update processing service to keep the addresses in your database current and up-t0-date.
Move updating your database ensures deliverability, validates the integrity of your database, increases postal processing efficiency, and reduces waste. It’s also a mandatory process for First Class Mail® and Standard Mail®.
Explore all your move updating options in a feature story from our Data Quality Insider here: http://www.melissadata.com/var/dqinsider/dqt-insider-0610.pdf