Revenues Jump When Big Companies Improve Data, Study Suggests

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Small tweaks and incremental investments in data accessibility and intelligence can have big returns in revenues, growth and innovation, according to findings from a study of Fortune 1000 companies released today.

Touting millions of dollars in added revenue possibilities and avenues of business, the study – entitled “Measuring the Business Impacts of Effective Data” – was conducted by Sybase, an SAP company, and the University of Texas, in conjunction with the Indian School of Business. It reviewed large, global corporations and surveyed their positions and plans for data management systems.

Read the results of the study here: