Melissa Delivers Global Address Validation to Allscripts Platform

Melissa Team | 2020, Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Global Address Verification, Healthcare Data Management, Press Release

Melissa Delivers Global Address Validation to the Allscripts® Practice Financial Platform

Integration enables access to data that fosters more efficient patient communication, particularly valuable during COVID-19

Rancho Santa Margarita, CALIF – October 1, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced a continuing partnership with Allscripts (NASDAQ: MDRX), a leader in healthcare information technology solutions, to offer Melissa Address Validation within the Allscripts Practice Financial Platform, its financial and operational software solution optimized for standalone physician practices.

Valid patient addresses and contact data are crucial for today’s healthcare industry, particularly during a pandemic. For example, with the correct contact information, practice staff can proactively reach out to triage patients prior to appointments and even explore alternatives to face-to-face visits,” said Leah Jones, Senior Vice President of Allscripts Ambulatory. “This level of insight promotes a positive patient experience and advances a streamlined practice mentality that saves time, money, resources, and perhaps lives in the process.

When valid address information for a patient is not captured pre-visit or at the point of care, the practice is forced to devote additional time and resources to treating and billing the patient. This duplicates effort among resources to correct errors and reprocess paperwork which ultimately triggers delays and can impact timely reimbursement. Increased postage and processing costs will also be incurred if correspondence, such as a billing statement, has to be corrected and re-sent.

To solve these challenges, the Melissa address verification solution can be deployed directly from the registration area of the Allscripts practice management solution. With seamless integration and intuitive end user engagement, this premium option assures that patient address and contact information is entered by office staff accurately and error free. A green indicator confirms the address has been successfully verified. This real-time, point-of-entry validation plays a key role in patient address maintenance.

Accurate address data is a significant contributor to any organization’s bottom line, but when it comes to patient data, gaps or mistakes in information can lead not only to delayed or undeliverable billing but also to compliance issues,” said Bud Walker, VP Enterprise Sales & Strategy, Melissa. “Through our Allscripts integration, Practice Financial Platform users have address verification functionality at their fingertips to keeps the practice running smoothly with minimal effort so staff can focus on the patient.

Click here to learn more about the Allscripts/Melissa integration or watch our video. To connect with members of Melissa’s global intelligence team for additional information, support and solutions, visit or call 1-800-MELISSA.


About Melissa

Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit or call 1-800-MELISSA (635-4772).

Media contacts

Greg Brown
Vice President, Global Marketing, Melissa
+1-800-635-4772 x1130

Jacqueline Zerbst
MPoweredPR for Melissa



APAC E-Commerce Surges During Pandemic, Fraud Spikes Too

Melissa AU Team | Ecommerce | , , ,

Ecommerce is probably the only sector that has seen growth amid the COVID-19 pandemic. We’re shopping for everything from groceries to clothes and appliances online. It’s not just millennials that are shopping online, even those who have never used a debit card to shop before are experimenting with online shopping.

Salesforce Shopping Index suggests that digital e-com revenues saw a surge and 20% growth globally in the first quarter of 2020. In the APAC region, the rise of eCommerce has been highest in China. 55% of the Chinese population plans to make purchases online.

The study also showed that 49% of Indians, 34% of the Japanese and 30% of Australians plan to make more purchases through eCommerce. Unfortunately, this rise in eCommerce popularity is also being accompanied by a rise in online fraud. There’s been a marked increase in phishing activities and identity fraud. Attempted fraud rates have grown by 3.8% since the previous year.

A Shift In Consumer Trends

Where people earlier shopped mainly for clothes and fashion online, they are now shopping for daily necessities like groceries as well as making high-value purchases like jewellery online. This trend is likely to continue to grow in light of the convenience and added safety offered by eCommerce. As consumer behavior shifts, fraudsters are also likely to continue to target unsuspecting merchants and consumers.

Fighting Online Fraud to Retain Customers

If people were hesitant before about shopping online, the risk of fraud was one of their main concerns. Thus, it is the merchant’s responsibility to protect them from fraud while simultaneously offering improved customer experience. For example, they must verify orders being placed and simultaneously ensure that they are delivered within the shortest timeframe to the correct address. Here are a few tips that could help.

  • Maintain Clean Databases

Fraudsters often create fake accounts to gain entry to a business’s database. To do this, they may use fake email addresses and phone numbers or use someone else’s personal details. To reduce the risk of this happening, all onboarding should go through a verification service. The person’s identity as well as their phone number and email address provided should be verified for authenticity and validity. It should also be checked against the database to identify duplicate accounts.

  • Monitor Systems and Keep Them Updated

It’s not enough to only screen accounts when they are being onboarded. The database and systems should be constantly monitored and updated to reflect the latest inputs from fraud intelligence. For example, when fraud intelligence identifies a fraudster, the risk should be communicated to your system in real-time. If he/she has an account in your system, it must instantly be highlighted to allow you to take appropriate measures.

  • Give Your Security Team the Tools Needed to Address Issues

To protect customers, businesses must give their mobile and web security management teams the tools and a clear operating procedure to detect and deal with botnets. You need to take a proactive approach to such threats and define procedures before being attacked to empower them to take decisions quickly.

  • Maintain Up-To-Date Customer Profiles

Maintaining accurate customer profiles serves a dual purpose- it helps authenticate accounts and reduces the risk of fraud while simultaneously providing data to help personalize and improve the customer’s shopping experience. For example, consider the shopper’s preferred mode of shopping. If a customer usually places his/her orders through the website and opts for payment on delivery, an order placed through the app and paid for online may be highlighted as a deviance from regular activity. In such cases, the company may choose to verify the order with the customer through two-factor verification or any other such system before confirming the same.

Tips for Customers to Protect their Identity

Customers must share the responsibility of protecting themselves when shopping online. Here are a few tips to do so.

  • Never Give Out Personal Information

Customers must always be wary of emails, phone calls and online requests that ask for personal information. Any email that asks for information like your phone number or full name is likely to be part of a phishing scam. Another way to identify potential phishing emails is to look out for emails with generic greetings. Almost all companies personalize their marketing campaign to address the individual by his/her name. Also, avoid acting on emails or responding to tele callers who insist on an instant response. Many fraudsters attempt to create a sense of urgency to fool their targets.

  • Take A Closer Look At Email Addresses

Fraudsters often use email addresses that seem very similar to the authentic email addresses. For example, a fraudster trying to imitate a Paypal may use an email address such as ‘’ instead of an email address ending with @paypal. Or, they may send out an email from an email address ending with @payypal or @payppal. They may also send an email from a public email domain. For example, not even Google will send emails from an address that ends with ‘’.

  • Avoid Clicking Links On Emails

Many emails have links that promise to take you directly to a business website. This is something many fraudsters take advantage of. Thus, it is always better to type out the website address on the address bar instead of clicking the link in an email. Alternatively, you can try to check the destination of the link before clicking on it by hovering over the URL. In some cases, the legitimacy of the link becomes apparent with this simple step.

In Conclusion

Though security agencies are constantly at work designing ways of securing data and protecting customers, fraudsters work just as quickly to find ways around existing security measures. Thus, neither can the customer nor the business afford to be complacent at any point in time. Businesses that fail to do so will lose their customer’s loyalty and put themselves at risk of fines. Simultaneously, customers must be careful when shopping online and do so only at trusted websites.

[WEBINAR] The Importance of Knowing Your Customer

Cassidy Littleton | 2020, Ecommerce | ,

Ecommerce volume is soaring—and the holidays will drive demand even higher. It’s more important than ever before to understand your website’s audience and avoid the problems that come from inadequate order verification.

In this webinar, we’ll draw from Digital Commerce 360 data and news reporting to discuss how retailers can avoid the problems that come from insufficient knowledge of their customers—as individuals.

You’ll learn:

  • Ways to combat shopping cart abandonment including autocomplete technology and fat-finger friendly design
  • How to improve customer loyalty by ensuring fast, accurate delivery and ROI
  • Scams to look out for when the holiday season causes your order volume to soar
  • How to use a Know Your Customer (KYC) process to increase conversions, boost sales and reduce fraud

With the holiday rush coming, you won’t want to miss this webinar!

Register now for “The Importance of Knowing Your Customer” which airs on October 22, 2020 at 2pm ET.

Gartner Names Melissa to Data Quality Solutions Magic Quadrant

Melissa Team | 2020, Data Enhancement, Data Enrichment, Data Integration, Data Management, Data Quality, Press Release

The world’s leading research and advisory company’s evaluation recognizes vendors for completeness of vision and ability to execute

Rancho Santa Margarita, CALIF – September 23, 2020Melissa Data, a leading provider of global data quality and address management solutions, today announced it has been positioned by Gartner as a Niche Player in the Magic Quadrant for Data Quality Solutions1. Melissa Data was one of 16 vendors evaluated in the report.

This is the first year Melissa Data has been recognized in the Magic Quadrant for Data Quality Solutions and we believe our designation speaks to the special role we play in the market,” said Ray Melissa, president and founder of Melissa Data. “While data quality is a broad category, we take a nuanced approach, going above and beyond to ensure customer data not only ‘looks’ right, in terms of format, but is actually valid and functional. It is this unique tack that delivers extensive value and utility to Melissa Data customers.

In the report, Gartner states,

As organizations accelerate the speed of digital transformation and innovation, there is a greater market demand for data quality solutions. This stems from a need to overcome the challenges from complex and distributed data landscapes, and new and urgent business requirements. Data and analytics leaders are facing intensive pressure to provide “trusted” data that can help business operations to run more efficiently and making business decisions faster and with greater confidence.

With more than 35 years of address expertise and deep domain knowledge, Melissa Data advocates address management as foundational to all facets of customer communication and business operations. By offering proven solutions designed to clean, enrich, and match contact records, the company empowers users to tap into deeper customer insight, improve communications, and cultivate more profitable customer relationships.

Learn more about Melissa Data’s recognition, by downloading your complimentary copy of the 2020 Gartner Magic Quadrant for Data Quality Solutions here.



1 Gartner, “Magic Quadrant for Data Quality Solutions,” Melody Chien, Ankush Jain, 27 July 2020.

Gartner Disclaimer:
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Melissa Data
Since 1985, Melissa Data has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa Data for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit or call 1-800-MELISSA (635-4772).

Media contacts

Greg Brown
Vice President, Global Marketing, Melissa Data
+1-800-635-4772 x1130

Jacqueline Zerbst
MPoweredPR for Melissa Data