Melissa Increases Sales and Support for China Business

Melissa Team | 2021, APAC, Global Business, Global Data Quality, Global ID Verification, KYC, Press Release

Growing Asia Pacific focus reflects foundational nature of address management in global business operations and customer communications

Rancho Santa Margarita, CALIF – 28 September, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced its increased sales and support for China business, extending the company’s reach and reflecting the importance of rapidly expanding Asia Pacific markets seeking data quality tools and services.… Read More

Melissa Shares Smart, Sharp Tools for ‘No Junk, Just Mail’ at National Postal Forum

Melissa Team | 2021, Data Enhancement, data hygiene, Direct Mail, Mailing Lists, National Postal Forum(NPF), Press Release, Trade show

More relevant than ever, direct mail benefits from ongoing address management as foundation to an effective postal strategy

Rancho Santa Margarita, CALIF – September 16, 2021 – Melissa, a leading provider of global data quality and address management solutions, today advocated ‘no junk, just mail’ as the key to an effective and competitive postal strategy for direct mailers. Offering a one-stop shop for sales leads and mailing lists, data hygiene tools and services, and mailing software, the company will highlight its tools and services at the National Postal Forum, a virtual event featuring USPS executives, educators, colleagues, prospective clients and direct mail industry partners.… Read More

Is Your Organization Ready To Become Data-Driven?

Melissa AU Team | Data Quality | , ,

Change never comes easy. It’s no secret that in today’s information age, to be successful, a company must be data-driven. Data is not scarce today. At every touchpoint, we’re giving and receiving data. But, for many companies, putting this data to use isn’t as easy as it sounds.

According to an executive survey, 62% of the firms have invested more than $50 million in data and AI initiatives.… Read More

Cleanse Match for SQL Server Data Quality Service (DQS)

Melissa IN Team | Data Quality Services | , , ,

Data can help companies identify challenges and opportunities and make timely decisions for their growth. Despite being aware of this, 58% of a survey’s respondents claimed that at least half their regular decisions were based on experience and gut feel rather than data.

One of the key reasons for this is unreliable data quality. Data Quality Services introduced in the SQL Server help overcome some of the challenges of improving data quality and, in turn, minimizing risks of wrong analytics and inaccuracies.… Read More