Identity: A two-way relationship between businesses and consumers

We have come a long way from filling cards with customer details, to outbound cold calling a list of numbers to upsell products (which tends to still happen). The rise of technology has uplifted the extensive use of digital databases & CRM systems, where many industries utilised this platform for better customer contact, service, and marketing to current and potential…

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Biometrics in 2020

From online shopping to banking and investment trading, a growing number of interactions occur through digital screens and the internet as compared to face-to-face interactions. This has prioritized the need for digital identification and authentication. With this background, biometrics is emerging as the ideal solution to improving enterprise security. Did you know why? Because of the simple reason that biometric…

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How to Build a Web Address Form

As you have probably noticed, building a web address form has almost become a compulsory element for all websites that have a checkout procedure, quotation process or simple customer registration. This blog leads on nicely from what we covered in our previous one why address intelligence is vital for business in today's digital age where we highlighted the importance of address data.…

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The State Of Data Quality In 2020 – Everything You Must Know

Today, data is an organization’s most valuable asset. The way this data is managed and analyzed is changing the way business information is used. This has made people at all levels of enterprises alerted to the importance of data quality. Unfortunately, when a survey was conducted, very few organizations surveyed had dedicated data quality teams. The organizations were found to…

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City of Burbank Improves Address Accuracy with Melissa Data Quality Tools

Municipality Now Empowered to Enhance Citizen Services, Amend Census Data and Foster Collaboration Across Teams Rancho Santa Margarita, CALIF – April 1, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced the City of Burbank has successfully deployed Melissa’s Master Address Table (MAT) tool to boost the accuracy of its address…

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Melissa’s COVID-19 Business Continuity Plan – Message from CEO

Message from CEO Melissa's COVID-19 Business Continuity Plan Dear Client, As an organization, Melissa has been closely tracking the spread of novel coronavirus (COVID-19) and has planned for business continuity, disaster recovery and real-time mitigation and remediation of any problems that might come up during the global pandemic. With offices in multiple countries and time zones around the world, Melissa…

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Melissa Empowers Global Business with Release of New World Encyclopedia of Address Formats

Comprehensive International Mailing Guide Available in Simple and Accessible Reference Format via Amazon Rancho Santa Margarita, CALIF – March 18, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced availability of its “World Encyclopedia of Address Formats,” a comprehensive guide to international mailing designed to provide expert address accuracy and management…

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CRM Maintenance: A Step by Step Guide on How to Clean & Maintain your CRM Database

As many of you know, a customer relationship management (CRM) platform is a vital part of the sales process, which entails keeping customers and prospects happy while moving them through the CRM pipeline. But many businesses forget the role CRM plays in the entire customer life cycle. CRM platforms can be used for continuous communications with current and potential prospects…

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5 Reasons You Should Not Buy An Email List

Emails are a great way to communicate with your target audience. You can alert them about new product ranges and sales, offer special discounts to drive traffic to your website, get feedback from customers, collect data for market research and do lots more. Sending out an email is not a big challenge. The challenge lies in having a good email…

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Why Address Intelligence is Vital for Business in Today’s Digital Age

It all starts with good address data! We start this article by asking you what hurdles are resonating in your business today, we're talking about the things costing you money, from returned mail & merchandise, fraudulent transactions or even deeper insight to your data to allow for more effective marketing & communication efforts. Whatever the case it stems from bad…

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