How does ID Document Verification Work?

Melissa UK Team | Biometrics, Digital Identity Verification, Global ID Verification, Identity Resolution, Identity Verification

ID Document verification is a service used for verifying a person’s identity to ensure a person is who they say they are. Businesses will implement this solution to fulfil know your customer (kyc) and compliance measures while safeguarding themselves from potential fraudulent activity.… Read More

Why Location Intelligence Is Important For Your Business

Melissa IN Team | Location Intelligence | , , ,

When marketing was focused on brick-and-mortar stores, the location of the store was paramount. If it wasn’t a good enough location, customers may not reach it. Today, in the e-commerce era, the focus has shifted to customer locations. Customers aren’t coming to stores – stores are sending their products to the customer and customers expect their orders delivered literally overnight!… Read More

How to Select an Address Autocomplete Tool

Melissa IN Team | Address Autocomplete | , , ,

“Taumatawhakatangi­hangakoauauotamatea­turipukakapikimaunga­horonukupokaiwhen­uakitanatahu”

This may sound like gibberish but it’s actually the name of a place in New Zealand. Imagine the customer’s plight at having to type it on your order form! Thankfully most city and street names have fewer characters but the spellings can still be quite confusing.… Read More

Data Quality And Data Governance: Where To Begin?

Melissa AU Team | Data Governance, Data Quality | , , , ,

There’s no denying the importance of data in today’s world. When used the right way, data can give you a competitive edge over everyone else. According to the McKinsey Global Institute, data-driven organizations are 23 times more likely to outperform competitors in terms of new customer acquisition and have a 19 times higher likelihood of achieving above-average profitability.… Read More